個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
DIY CAMBRIDGE ANALYTICA: RUNNING PERSONALITY ANALYTICS
內容大綱
The case walks the readers first through the Cambridge Analytica scandal, eliciting its effect and presenting an overview of the analysis the infamous company did. Readers are then introduced with simple steps on how a similar approach may be used today - running surveys on inconspicuous questions very affordably and quickly, and creating simple analytical models (linear and logistic) to infer respondents' age and gender. The raw survey data is available upon request to the co-authors.