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TALLY Solutions Pvt. Ltd.: Building the Platform
內容大綱
This case on Tally Solutions Pvt. Ltd. traces the evolution of the firm and highlights how the product has evolved from a ubiquitous accounting software into an all-encompassing platform, with the launch of Tally.ERP.9. The case is poised at a time when the company has to consciously make the shift from being a product sales and service company to repositioning itself into an enterprise software company (with the product still being sold in the shrink-wrapped form), and therefore begin encountering the forces of network effects and platform dynamics.