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Suprajit Engineering Limited
內容大綱
SEL was set up by Mr. Ajith Kumar Rai, (who serves as its Managing Director), returned as a fresh graduate from Canada. Foreseeing a boom in the country's automobile market, Ajith decided to establish an automotive cable manufacturing unit. His clarity of vision convinced TVS Motors to invest in setting up Suprajit Engineering as a small, one-unit firm in Bangalore, a fast-growing Indian metro. Beginning in 1987 as a small-scale automotive cable manufacturer, Suprajit is now a public listed company, with some of the world's biggest automobile companies as clients, products spanning a wide range of automotive and non-automotive parts, and eight manufacturing units. This case traces the inspiring story of Suprajit Engineering Ltd., the case aims to highlight the reasons behind Suprajit's success, and is intended to demonstrate rapid growth strategies of entrepreneurial firms.