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SATTVA eTECH: Challenges in Embedded New Product Development
內容大綱
SATTVA eTECH is an electronics company involved in design and development of embedded new products. The company designs and manufactures client's requirements ranging from nuclear control systems to industrial automation systems. The company is analyzing the three potential design orders received from clients of different industry segments. One of the managers (Samidth in the case) has been assigned the responsibility to present his independent assessment of this order selection dilemma and present the entire detailed analysis to the company's top management.