個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Wipro BPO: Positioning Base))) Suite as a Platform
內容大綱
The case on Wipro BPO's Base)))TM highlights the critical decisions faced by service businesses as they develop products and platforms. This case elucidates the evolution of the Indian business process outsourcing (BPO) industry, Wipro's competitive position in the industry, and the architecture of the Base))) Suite of products. As Base))) began contributing to Wipro BPO's competitive advantage, the company had to make a few key decisions regarding product integration, verticalization, and network management in the context of Base))) Suite of products.