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Ganga Hospital: A Model for Growth
內容大綱
The case traces the genesis and growth of Ganga Hospital, a trauma care center in Coimbatore, which is an industrial hub in South India. The case presents a study in contrasts. In a landscape that is dotted with multi-specialty hospitals, Ganga has chosen to provide niche trauma care. The decision to differentiate in the prevailing circumstances of the day amounts to a disruption, and highlights important management and strategy issues. The case highlights the central role that family members of the Ganga founders have played in establishing, running, and growing the hospital in an ethical way. It describes the contingencies that drove decisions about expansion made by the Ganga founder and directors. The narrative illustrates issues confronting hospitals that choose to expand primarily in response to patient demand. This is in stark contrast with investor-funded ventures that have come to dominate the landscape of Indian healthcare.