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Nestle-Rowntree (C)
內容大綱
The third of a three-part case series on the 2.5 billion British pounds takeover of Rowntree by Nestle in 1988. Nestle has acquired Rowntree; this final case raises issues about the post-acquisition integration of Rowntree and Nestle. This case setting is six months after the acquisition and is written from the point of view of the former senior Rowntree manager charged with integrating the Rowntree and Nestle chocolate businesses in Europe.