個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Skisailer: Marketing a Young Investor's Dream
內容大綱
A new product combining windsurfing and skiing runs into trouble during its first year of worldwide sales. A group of MBA students studies the problem and collects market data. The product's inventor is left with the task of taking action to save the invention from imminent disaster. What should he do?