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最新個案
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Shaping Spaarbeleg: Real and Unreal
內容大綱
Describes the total transformation of a wholly owned subsidiary of Aegon, one of the largest insurance companies in the Netherlands, which deals in the sale of financial instruments, such as annuities, savings, and investment products. The new managing director forms a management team, and together they segment the market, introduce a variety of distribution methods, and increase sales by dramatic amounts while keeping the number of staff constant. Looks at team building, market segmentation by focusing on customer values, distribution strategy, and management philosophy. An ECCH award winner.