個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
DaimlerChrysler Merger (A): Gaining Global Competitiveness
內容大綱
Provides an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corp. prior to the merger. Describes this first transatlantic merger, raising the issues of strategic positioning, potential tradeoffs, and competitive moves.