個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
DaimlerChrysler Merger (B): Shaping a Transatlantic Company
內容大綱
Describes the organization of the post-merger integration, cultural issues, and the attempts to align the merged company through a mission/vision statement. Explains the complexity of this merger by highlighting implementation issues (e.g., corporate governance, brand separation, etc.).