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Building Partnerships: Reinventing Oracle's Go-to-Market Strategy
內容大綱
Charts the strategic shifts in the go-to-market strategy of Oracle Corp., with thousands of go-to-market partners of varying sizes and business models--many of which were also its fiercest competitors. In the past, Oracle's own salesforce had played a dominant role in its go-to-market strategy; however, the new millennium brought changing market dynamics and, thus, partnerships were becoming increasingly important to Oracle's success. Oracle was forced to consider how to reinvent its partnership strategy.