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最新個案
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Mars, Incorporated: Building an Innovation System
內容大綱
The case describes the journey of Gilles Morel, the VP of Mars Central Europe, as he tries to build a culture of innovation within the organization. It becomes clear that the challenge is not simply about building the proper infrastructure and systems. it is also about getting people to commit to Mars' innovation agenda. How can Gilles Morel make innovation everyone's job?