個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
IDE-India (B): To the Bottom of the Pyramid in Agriculture
內容大綱
Amitabha needs to define the market strategy for IDEI, an NGO selling low-cost irrigation products to the bottom of the pyramid, to ensure sustainability (to make it as independent as possible of funding). The fundamental questions are how to set up the supply chain and what price to charge for the products.