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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
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Camel's Milk and Lamb's Liver (A)
內容大綱
The case describes the cross-cultural challenges experienced by a French market researcher engaged to do an investment country report in Mauritania. To gain the trust of the 'gatekeeper' of the information he needs, he has the opportunity to immerse himself in traditional culture by experiencing nomadic life in the desert. Pressured by headquarters, yet needing to be sensitive to local culture, he has to decide how far he is prepared to go to get the job done.