個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
United Colors of Benetton
內容大綱
The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.