個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Barca Innovation Hub (BIH) Goes Global: Innovation On and Off the Pitch
內容大綱
The case study traces the development of FC Barcelona's Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence. The case considers FC Barcelona's competitive environment and its approach to digital disruption (of broadcasting, player performance, fan engagement), the professionalization of football, and the "ambidexterity" of club strategy.