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JIFEI (XAG) Technology: Automation and Digitalization in Agriculture
內容大綱
China's agricultural sector is undergoing rapid transformation, but with growth come serious problems such as labor shortages, soil compacted by machinery, and chemicals (pesticides) that pollute the earth. In parallel, therefore, a major technological transformation is underway. The case follows JIFEI (XAG) Technology as it pivots from making consumer drones to agriculture drones, eventually becoming an agriculture tech company. It describes the automation and digitalization of the agriculture sector in China using JIFEI as an illustration of value innovation, penetration of the agricultural market, and a shift in core competences.