個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Souqalmal (A)
內容大綱
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.