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Marcopolo: The Making of a Global Latina
內容大綱
This case analyzes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, tracking the company's international development and its approach to global growth. In the process it signs various strategic alliances with local partners in the different countries it tries to enter. After a few setbacks, some due to the global financial crisis, the company questions if the process was the correct one and what to do next.