個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The InnoCar Project - Developing a Chip for the Future Automobile (A): Introduction
內容大綱
The case tracks a large project for developing a chip for automobile entertainment systems. Participants evaluate the project's continuing progress and viability through three episodes. The case holds important lessons for evaluating complex new product development projects that lack visibility, as well as the efficacy of stage gates for monitoring such projects.