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From A(pples) to Z(oom lenses) Extending the Boundaries of Multi-channel Retailing at Tesco.com
內容大綱
The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation "Tesco Direct". Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.