個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Michel & Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants
內容大綱
The case illustrates the challenges faced by entrepreneurs launching a new product in a highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin. Copy and paste the url into a browser http://cases.insead.edu/michel-and-augustin/home to access all case support material (videos, related articles and academic papers)