個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pulmocit (B): Negotiating Pharmaceutical Products with the Government
內容大綱
This is a two-party negotiation between a pharmaceutical company and a government agency to decide if a new medication will be put on the reimbursement list. The pharmaceutical company has a valuable new product, the government has semi-monopolistic power over whether (or not) drugs are listed. The role-play allows participants to negotiate given the inherent value-creation limitations of the setting.