個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Investic: Assembling the Founding Team (A)
內容大綱
This case series of a failed startup in the financial services market illustrates three of the key issues in launching a new business - the role of a strong and cohesive founding team, the problem of lack of credibility faced by new ventures, and the importance of developing elements of novelty or innovation in the proposed business model.