個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Rank Xerox : Is "Telemarketing" the Answer?, Condensed
內容大綱
Fournier rejected Carlos' request to re-implement Wave II. Carlos visited Colombia and Dubai to determine whether to apply their telephone selling approach ("Telemarketing") elsewhere. Carlos had to decide whether to tell Fournier of Dubai's revolutionary tool that could transform Rank Xerox's sales operations or put the idea aside.