個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Saatchi & Saatchi: Pioneers of Globalization in Advertising (A)
內容大綱
This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).