個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Saatchi & Saatchi: From Dream to Reality (B)
內容大綱
The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the winner in this global consolidation game.