個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Maxxium (A): Partnership Management in Action
內容大綱
Maxxium (A) covers the creation and growth of the wine and spirits distribution joint venture formed in 1999 by three different producers: Highland Distillers of Scotland, Jim Beam Brands of the USA, and Remy Cointreau of France. It highlights tools and principles that the top management team developed to guide its relationship with its shareholders, as well as with 3rd party brands that use their distribution network.