個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Vizio: Entry and Growth in Television Market
內容大綱
Vizio has grown in the U.S. flat-screen television market with a focused low-cost strategy. The roles of Vizio and its partners along the value chain are described to understand the sources of its competitive advantage. Vizio's fast growth in a dynamic industry raises the question of what its strategic priorities should be going forward.