個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Flat-Screen Televisions
內容大綱
The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.