個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Adidas' Human Rights Policy and Euro 2000
內容大綱
The case examines Adidas' program to improve overseas labor practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organizational behavior, and microeconomics.