個案資料
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Résonances (A): Selling Products or Dreams?
內容大綱
Surfing on cross of multiple consumer trends, Résonances was launched in 2000 as a life-styled retail chain selling authentic/traditional household items. Early 2002, the six stores are still unprofitable. A new owner-manager takes over and gives himself 18 months to turn the company around and instill more "magics" in the stores.