個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
12Snap* (Germany, UK, Italy): From B2C Mobile Retailing to B2B Mobile Marketing
內容大綱
This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.