個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Business-to-Business Electronic Commerce: Mondus.com, an E-marketplace for Small- and Medium-Sized Enterprises
內容大綱
This case describes the development and use of a neutral B-to-B marketplace (mondus.com), set up for small- and medium-sized enterprises. It analyses how mondus matches buyers and sellers through the request-for-proposals model. The case also describes the international expansion of mondus and the entrepreneurial leadership of its founders, and highlights the benefits and drawbacks for the e-marketplace players.