個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Ashok Leyland (B): Shattered Dreams - Transformation For Survival
內容大綱
The second part of this two-part case examines the actions that Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when there was an abrupt negative demand shock. The case describes the challenge before AL's management when faced with bankruptcy, and invites readers to consider how this once-proud company could be transformed and led towards profitability and growth.