個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Intellectual Property--The Ground Rules
內容大綱
Intellectual property rights are a major source of wealth creation in our modern global economy and continue to grow in strategic significance. For managers and entrepreneurs to take advantage of the strategic options that IPs offer, it is helpful to be conversant in the unique aspects of these legal rights regimes. Provides a comprehensive and easy-to-understand overview of the IP rights regimes, consisting of trade secrets, patents, copyrights, trade dress, and trademarks.