個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Student Supplement: Terlato Wines International: Background Note on the U.S. Wine Market and Terlato Wines International
內容大綱
This background note provides an overview of the U.S. wine industry and a history of Terlato Wines International. Data on market trends, key competitors, distribution channels and Terlato's segmentation and targeting for specific brands are included.