個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Genzyme: The Synvisc-One Investment Decision
內容大綱
Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question: invest or not? The case forces students to wrestle with a number of complex issues and analyze the financials of their decisions.