個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Wyeth Pharmaceuticals: Changing the Mindsets and Behaviors of 17,000 People... One Person at a Time
內容大綱
In 2007, Wyeth Pharmaceuticals' manufacturing organization faced a number of challenges, requiring that it revolutionize the way its 17,000 people operated. The case describes alternative methods of systemic change considered by Wyeth, the approach they implemented, and how they rolled out the changes across more than 25 sites worldwide. The transformation of one plant is described in some detail. The case also describes setting of objectives and expectations, engagement of leaders and staff, and the use of outside advisors.