個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Julie Brighton
內容大綱
Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in her first year.