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Yulife: Redefining life insurance
內容大綱
Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go to market alone: it has to work in some capacity with industry incumbents to achieve the growth it seeks. The case provides detail on yulife's goal of transforming the industry by focusing on the consumer; on improving their health. It also provides an overview of the life insurance industry which, in many ways, has been unchanged since its founding over four centuries ago. The challenge for yulife is how it can navigate the relationships and requirements in the industry so as to allow its consumer- and technology-focused offering to thrive.