個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Marketing Process
內容大綱
The Chartered Institute of Marketing in the UK defines marketing as: "The management process responsible for identifying, anticipating and satisfying customer requirements profitably" 1 This note describes the marketing process as characterized by four iterative stages: market analysis, design of the marketing strategy, synergistic alignment of the marketing mix, and marketing planning to guide tactical implementation and control.