個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Brand Value and Valuation
內容大綱
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes.