個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
MOVE Guides (C)
內容大綱
Having decided to go where her customers wanted to take her, CEO Brynne Kennedy had led MOVE Guides into the managed-moves market segment, in addition to the lump-sum moves segment that had given her company its start. By any measure, the company had grown: in top-line revenue, in head count, and (to her dismay) in the amount of cash it was now burning!