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Peloton Interactive, Inc.
內容大綱
The case is set in the fall of 2022. The protagonist is Barry McCarthy, who replaced John Foley, Peloton's founder, as CEO earlier that year. Peloton Interactive, Inc. (Peloton) is a fitness and media company specializing in internet-connected exercise equipment such as stationary bicycles and treadmills. Over the 2018-2021 period, Peloton grew its revenues at a compound annual growth rate (CAGR) of 110%. Yet, by 2022, Peloton was in crisis. Total revenues remained flat at $3.6 billion, and Peloton lost almost $3 billion that year. Its market cap had fallen 94% from a peak of nearly $50 billion (2021) to less than $3 billion (2022). Barry McCarthy's strategic intent is to pivot Peloton to a subscription-based content business. Previously, when serving as chief financial officer at Netflix and Spotify, Barry McCarthy successfully implemented a content-based subscription model. Can he achieve similar success at Peloton?
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- Globalization
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