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Uber (B) - Uber in Every Major City in the World: The Globalization Challenge
內容大綱
Supplement to case NTU111. With its success in the US, Uber has expanded beyond its borders into major cities around the world. However, Uber's aggressive "move fast and break things" expansion strategy cannot be replicated in its entry into international markets. The unique institutional context in each city requires Uber to tailor its strategies to deal with these local challenges. The case thus explores Uber's competitive manoeuvres as it responds to these challenges in its global expansion.