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Reebonz: Bringing You a New World of Accessible Luxury
內容大綱
In 2009, Samuel Lim, Daniel Lim, and Benjamin Han, saw growth opportunities in the online accessible luxury fashion market and boldly set up Reebonz to pursue them. Their efforts over the years had expanded Reebonz to become a notable online marketplace for both new and pre-owned luxury products. Going forward, the founding trio knew that in order to stay ahead, they must continue to differentiate Reebonz from the traditional luxury players and new online competitors. Would the continuous push for accessible luxury dilute the luxury consumption experience? Where can Reebonz find its next growth trajectory?