個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Keppel Offshore & Marine - Riding the Waves of Change
內容大綱
(1) To highlight the critical role of the environmental forces driving change and competition in the global marine and offshore industry: oil prices, technology changes and new cycles of industrialisation; (2) To discuss Keppel O&M's approach to strategic management in its volatile market and to evaluate the reasons for the firm's success in such an environment.