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Portfolio Management Methods: Seeking the Right Balance of Projects
內容大綱
In the Second Edition of Portfolio Management for New Products, published and distributed by Perseus Books, Professors Cooper, Edgett, and Kleinschmidt (all of McMaster University) present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - by investing for maximum long-term growth. Numerous mini-cases illuminate key themes. This is a useful book for practitioners and educators alike. Chapter 4, "Portfolio Management Methods: Seeking the Right Balance of Projects," is the second of three chapters that examine the methods that leading corporations employ to manage their new product project portfolios and allocate their R&D resources. Chapter 4 looks at approaches used to achieve a balanced portfolio; the authors pay special attention to the use of bubble diagrams as a tool in evaluating balance.